Vertical Industries

VMS’ deep vertical industry expertise ensures that you get relevant optimal solutions to support your business and deliver enhanced value to you or your clients.

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Quick Service Restaurants (QSR)

How should you take your new coffee to market? Where should you market first? What kind of messaging resonates? How are the media and your customers reacting to healthier menu options? What impact is your competitor’s blockbuster movie promotion having on sales – yours and theirs? Get the critical answers you need to these questions and countless others with VMS.

 

VMS gives QSR advertising/marketing and PR professionals:

 

  • The fastest access to editorial coverage and competitive advertising creative, tied to occurrence and spend data – across all key media and markets
  • Powerful analysis and reporting to measure campaign effectiveness, correlate PR and advertising efforts to business outcomes, and demonstrate proof of communications performance
  • Detailed reporting and correlations for more granular views of data in the product categories relevant to yours.  From family style and QSR to energy drinks, bottled waters, soda beer, juice and RTD tea, only VMS offers deep-dive access to the data you need, any time and anywhere.
  • The leading web-based solutions to optimize PR and advertising workflow, enhance productivity and increase efficiency
  • Dedicated, expert Account Service support from professionals with years of QSR experience who stay current with the latest trends and can provide insights into how they’re affecting your business

 

See how VMS can help you monitor, manage and measure…more.


 

VMS Archived Ads»
The deepest, richest ad creative library in the world – more than 3 million ads across all media types.

VMS AdSight™»
Monitor and manage competitive ad creative, and spend and occurrence data with the leading sharable, searchable, fully interactive, web-based solution.

VMS AdSight™ Max»
Get ad expenditure data across core media faster than ever before with the industry’s first near real-time media spend reporting tool.

VMS InSight™»
Plan, distribute, monitor and manage your clients’ PR programs through the industry’s only all-in-one web-based PR platform.

VMS Monitoring Solutions»
Get the most timely, relevant media monitoring – with a variety of service packages customized for your specific needs and budget.

VMS Vantage™»
Track marketing performance across all media. Correlate marketing activity to outcomes. Measure how PR performance and ad performance impact each other. And much more.
InSight™ Demo
Learn more about the industry’s only all-in-one media monitoring and management platform. More»
AdSight™ Demo
Find out more about the industry’s leading web-based competitive ad intelligence platform. More»
Vantage™ Demo
See how Vantage™ enables you to monitor and measure ad and PR performance together. More»