Vertical Industries

VMS’ deep vertical industry expertise ensures that you get relevant optimal solutions to support your business and deliver enhanced value to you or your clients.

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Pharmaceutical

Healthcare is in a state of unprecedented change. New FDA regulations continually emerge. Rules about what you can and can’t say in your advertising constantly evolve. VMS provides pharmaceutical communications professionals – on the agency and client side – with the best solutions to know more, know faster and know better about the ways the rapidly shifting advertising and news media landscapes are affecting their overall brands and products.

 

VMS gives pharmaceutical advertising/marketing and PR professionals:

 

  • The fastest access to editorial coverage and competitive advertising creative, tied to occurrence and spend data – across all key media and markets
  • Powerful analysis and reporting to measure campaign effectiveness, correlate PR and advertising efforts to business outcomes, and demonstrate proof of communications performance
  • Detailed reporting and correlations for more granular views of data in the product categories most relevant to yours. For both OTC and RX, search for the products and brands competitive to your category.  From cholesterol drugs and arthritis medications to aspirin and statins, VMS provides the granular, detailed reporting you need
  • The leading web-based solutions to optimize PR and advertising workflow, enhance productivity and increase efficiency
  • Dedicated, expert Account Service support from professionals with years of pharma experience who stay current with the latest trends and can provide insights into how they’re affecting your business

 

 

See how VMS can help you monitor, manage and measure…more.


 

VMS Archived Ads»
The deepest, richest ad creative library in the world – more than 3 million ads across all media types.

VMS AdSight™»
Monitor and manage competitive ad creative, and spend and occurrence data with the leading fully interactive, web-based solution.

VMS AdSight™ Max»
Get ad expenditure data across core media faster than ever before with the industry’s first near real-time media spend reporting tool.

VMS InSight™»
Plan, distribute, monitor and manage your clients’ PR programs through the industry’s only all-in-one web-based PR platform.

VMS Monitoring Solutions»
Get the most timely, relevant media monitoring – with a variety of service packages customized for your specific needs and budget.

VMS Vantage™»
Track marketing performance across all media. Correlate marketing activity to outcomes. Measure how PR performance and ad performance impact each other. And much more.
InSight™ Demo
Learn more about the industry’s only all-in-one media monitoring and management platform. More»
AdSight™ Demo
Find out more about the industry’s leading web-based competitive ad intelligence platform. More»
Vantage™ Demo
See how Vantage™ enables you to monitor and measure ad and PR performance together. More»