VMS
InSight™
Plan, distribute, monitor and manage your PR programs through the industry’s only all-in-one web-based PR
platform.
VMS
Monitoring Solutions
Get the most timely, relevant media monitoring – with a variety of service packages customized for your specific needs and
budget.
VMS Media
Analysis
Correlate media coverage – yours and your competitors’ – with business results via our proven, low-cost PR
analysis services.
VMS
PRtrak™
Measure the media value of your news coverage and correlate publicity levels to business outcomes with our affordable web-based
solution.
VMS
AdSight™
Monitor and manage ad creative, and spend and occurrence data for your company and your competitors, with the
leading sharable, searchable, fully interactive, web-based solution.
VMS
AdSight™ Max
Get ad expenditure data across core media faster than ever before with the industry’s first near real-time media spend
reporting tool.
VMS
VoiceTrak™
Access the most comprehensive source of current and historical local market spending data – in all 210 DMAs, across 16
industries – so you can identify trends and form better strategies.
VMS Archived
Ads
Tap into the deepest, richest ad creative library in the world – more than 3 million ads archived across all media types.
VMS Custom
Reports
Keep tabs on your competitors with detailed reports – occurrence and spending, Share of Voice, media schedules,
year-over-year analyses and more – customized to your needs.
VMS Vantage™
Monitor and measure ad and PR performance together, all with a single web-based platform. Track marketing performance – yours
and your competitors’ – across all media. Correlate marketing activity to outcomes. Measure how PR performance and ad performance
impact each other. And much more.
Vantage Integrated Media Solutions
Measure and optimize integrated communications in near-real time with Vantage – the breakthrough solution to measure the impact of advertising, social media and PR across all media.
In today’s age of accountability, the need to justify communications investments and demonstrate return on investment for advertising, social media and PR programs is more important than ever. To meet this need, VMS has introduced Vantage™, the only industry solution that provides an integrated, 360° view of advertising, PR and social media performance that helps discover actionable insights to optimize business decisions and support communications investments.
Combining superior quality ad and news content, data and analytics, Vantage provides a fully integrated view of companies/brands and their competitors...across PR, social media and advertising...across all media channels...in a single platform.
Only Vantage brings together the industry's most comprehensive advertising and editorial content/coverage, spend and occurrence data, calculated using industry partners such as Nielsen, Arbitron, SQAD and other leading sources, along with your own and third-party data. And, only Vantage gives you proprietary performance metrics that demonstrate the correlation between integrated marketing activity and business outcomes.
With Vantage, for the first time, you can:
- Bring key marketing data and content together in a single web-based solution. Vantage provides immediate access to actionable and shareable media intelligence – competitive advertising, editorial content and coverage, social media, spend and occurrence data, performance metrics and more
- Measure your ad and PR performance across all major media, including social media – and see how editorial coverage impacts ad effectiveness
- Measure marketing performance relative to your competitors – and to your industry
- Correlate integrated marketing activity and business outcomes
- Sort, filter, & view performance data and content by multiple criteria – media types, specific competitors, customer segments, geography and time ranges
Discover the first all-in-one marketing performance management command center.