VMS
InSight™
Plan, distribute, monitor and manage your PR programs through the industry’s only all-in-one web-based PR
platform.
VMS
Monitoring Solutions
Get the most timely, relevant media monitoring – with a variety of service packages customized for your specific needs and
budget.
VMS Media
Analysis
Correlate media coverage – yours and your competitors’ – with business results via our proven, low-cost PR
analysis services.
VMS
PRtrak™
Measure the media value of your news coverage and correlate publicity levels to business outcomes with our affordable web-based
solution.
VMS
AdSight™
Monitor and manage ad creative, and spend and occurrence data for your company and your competitors, with the
leading sharable, searchable, fully interactive, web-based solution.
VMS
AdSight™ Max
Get ad expenditure data across core media faster than ever before with the industry’s first near real-time media spend
reporting tool.
VMS
VoiceTrak™
Access the most comprehensive source of current and historical local market spending data – in all 210 DMAs, across 16
industries – so you can identify trends and form better strategies.
VMS Archived
Ads
Tap into the deepest, richest ad creative library in the world – more than 3 million ads archived across all media types.
VMS Custom
Reports
Keep tabs on your competitors with detailed reports – occurrence and spending, Share of Voice, media schedules,
year-over-year analyses and more – customized to your needs.
VMS Vantage™
Monitor and measure ad and PR performance together, all with a single web-based platform. Track marketing performance – yours
and your competitors’ – across all media. Correlate marketing activity to outcomes. Measure how PR performance and ad performance
impact each other. And much more.
Vantage Integrated Media Solutions
Measure and optimize integrated communications in near-real time with Vantage – the breakthrough solution to measure the impact of advertising, social media and PR across all media.
The Integrated Media Intelligence Center dashboard provides a strategic overview and actionable, at-a-glance views of your integrated communications performance versus competitors. The IMI Center is fully customizable, enabling you to:
Gauge integrated marketing performance.
Vantage's proprietary Advertising Prominence, Index and Media Prominence Index quantitatively and qualitatively reveal the relative impact of your ad and PR efforts – across print, TV, radio, outdoor, online and blogs/CGM. Based on several key performance indicators, Vantage calculates the impact of your communications relative to your category and your competitors.
And now, for the first time, you can measure your integrated advertising and PR efforts across all channels, relative to your defined category and competitors, with the Integrated Media Intelligence (IMI) Index.
Drill down to see key trends and performance indicators.
Use Vantage to view key performance indicators such as reach, impressions, spend, occurrence, media value and more. Track key industry and media trends – and see if your messaging is in synch with those trends, as well as if your ad and PR messaging are aligned.
Sort, filter and view data in a variety of ways.
View performance over time, across geographic locations, by media type and relative to specific competitors at a detail or roll-up level.
See how share of media impacts business outcomes.
View real-time snapshots of Share of Discussion (unpaid media), Share of Voice (paid media), Share of Social Media and collective Share of Integrated Media (unpaid and paid media) for you and your competitors – with data correlated to business outcomes.
Continually monitor breaking ad campaigns and media coverage.
Get news and alerts when your company is mentioned in the news – or when a competitor's news story or advertising campaign breaks.
Drill down to see actual ad/editorial content.
View or listen to the actual broadcast segments and see page images for print or digital content that are driving performance and shaping your competitive landscape.
Discover the first all-in-one marketing performance management command center.