VMS
InSight™
Plan, distribute, monitor and manage your PR programs through the industry’s only all-in-one web-based PR
platform.
VMS
Monitoring Solutions
Get the most timely, relevant media monitoring – with a variety of service packages customized for your specific needs and
budget.
VMS Media
Analysis
Correlate media coverage – yours and your competitors’ – with business results via our proven, low-cost PR
analysis services.
VMS
PRtrak™
Measure the media value of your news coverage and correlate publicity levels to business outcomes with our affordable web-based
solution.
VMS
AdSight™
Monitor and manage ad creative, and spend and occurrence data for your company and your competitors, with the
leading sharable, searchable, fully interactive, web-based solution.
VMS
AdSight™ Max
Get ad expenditure data across core media faster than ever before with the industry’s first near real-time media spend
reporting tool.
VMS
VoiceTrak™
Access the most comprehensive source of current and historical local market spending data – in all 210 DMAs, across 16
industries – so you can identify trends and form better strategies.
VMS Archived
Ads
Tap into the deepest, richest ad creative library in the world – more than 3 million ads archived across all media types.
VMS Custom
Reports
Keep tabs on your competitors with detailed reports – occurrence and spending, Share of Voice, media schedules,
year-over-year analyses and more – customized to your needs.
VMS Vantage™
Monitor and measure ad and PR performance together, all with a single web-based platform. Track marketing performance – yours
and your competitors’ – across all media. Correlate marketing activity to outcomes. Measure how PR performance and ad performance
impact each other. And much more.
Vantage Integrated Media Solutions
Measure and optimize integrated communications in near-real time with Vantage – the breakthrough solution to measure the impact of advertising, social media and PR across all media.
Vantage is the first and only solution that provides on-demand correlation of integrated marketing activity and business outcomes – so you can optimize your efforts and take control of accountability and ROI.
The Correlation and Reports modules in Vantage give you everything you need to quickly, easily analyze your advertising and media coverage relative to business outcomes . Standard, easy-to-create reports can be shared with key constituents in any number of actionable formats. A custom report writer gives you the flexibility to create more elaborate reports while still maintaining ease and flexibility.
With the Vantage Correlation module, you can:
- Easily correlate your communications efforts with any business outcomes using the built-in multivariate analysis functionality to import external or your own internal data, such as:
- Sales
- Market share
- Leads
- Customer loyalty
- Stock price
- Better understand which creative, messages and media types are driving your results
With Vantage Reports, you can:
- Easily create reports on any criteria you define
- By performance metric (Share of Voice/Discussion/Social Media/Integrated Media, ad spend and occurrence, editorial tone and impressions, etc.)
- By region, category, message or competitive set
- By time period
- By correlation with business performance
- Export reports to any computer application or mobile device
- Share your reports instantly and cost-effectively online through Vantage or email
Discover the first all-in-one marketing performance management command center.