The VMS Difference

From monitoring news coverage and competitive advertising across all media and markets…to measurement of key performance metrics…to managing content, data and workflow…VMS gives you more.

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Why VMS?

In today's hyper-competitive marketplaces, you need every advantage. Most of all, you need the advantage of better media intelligence. VMS' Integrated Media Intelligence solutions give you the edge you need to win, with more relevant solutions, content and actionable analysis across all media and markets. Simply put, VMS empowers you to monitor, manage and measure…more.

 

Monitor

 

  • The most media coverage across all media types – Does your monitoring provider capture the most content, from the most markets, across all major media types – including social media – in near-real time? VMS does. In fact, VMS also monitors all 210 DMAs with the largest, most advanced digital radio and TV capture network.
  • The only human editorial review – VMS gives you even more. Because we capture more news segments and ads, and because we add rich, searchable metadata to segments and ads, you can be sure you get everything that’s relevant to your business. And, because only VMS uses manual monitoring to review segments, you’re assured of even greater relevance.

 

Manage

 

  • High-tech, high-touch – VMS provides the most widely used, most capable digital news monitoring and management and competitive ad intelligence platforms in the industry. And we provide more. We support on-demand management tools with personal service that’s beyond comparison. Count on the best technology combined with customer service agents and account managers who are vertical industry experts...and who know your business, know what you need, and deliver before you even ask.

 

Measure

 

  • The leading integrated media measurement capability – In a marketing and media world governed by accountability, VMS gives you the means to measure what counts most. Media prominence. Ad effectiveness. Media value. Competitive advertising spend and occurrence data. News coverage tonality and media values. Even business outcomes.

 

More

 

  • More media intelligence innovations – VMS continues to deliver innovation that gives advertising, PR and other communications professionals richer media insights that drive business advantage – including Meaning-Based Media Intelligence made possible through partnership with Autonomy.
  • More solutions than all other providers combined – If you combine all the products and solutions from all the other providers in the market, you still would fall short of VMS. No company has broader capabilities or more options. So no matter what solution or service you need, or at what price point, VMS gives you more.

 

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