VMS
InSight™
Plan, distribute, monitor and manage your PR programs through the industry’s only all-in-one web-based PR
platform.
VMS
Monitoring Solutions
Get the most timely, relevant media monitoring – with a variety of service packages customized for your specific needs and
budget.
VMS Media
Analysis
Correlate media coverage – yours and your competitors’ – with business results via our proven, low-cost PR
analysis services.
VMS
PRtrak™
Measure the media value of your news coverage and correlate publicity levels to business outcomes with our affordable web-based
solution.
VMS
AdSight™
Monitor and manage ad creative, and spend and occurrence data for your company and your competitors, with the
leading sharable, searchable, fully interactive, web-based solution.
VMS
AdSight™ Max
Get ad expenditure data across core media faster than ever before with the industry’s first near real-time media spend
reporting tool.
VMS
VoiceTrak™
Access the most comprehensive source of current and historical local market spending data – in all 210 DMAs, across 16
industries – so you can identify trends and form better strategies.
VMS Archived
Ads
Tap into the deepest, richest ad creative library in the world – more than 3 million ads archived across all media types.
VMS Custom
Reports
Keep tabs on your competitors with detailed reports – occurrence and spending, Share of Voice, media schedules,
year-over-year analyses and more – customized to your needs.
VMS Vantage™
Monitor and measure ad and PR performance together, all with a single web-based platform. Track marketing performance – yours
and your competitors’ – across all media. Correlate marketing activity to outcomes. Measure how PR performance and ad performance
impact each other. And much more.
PR Solutions
Today, you need more than impressions to demonstrate proof of PR performance. You need to correlate efforts to business outcomes. With VMS Media Analysis, you can do just that. VMS Media Analysis provides low-cost measurement and reporting that correlates your earned media coverage – and your competitors’ – with business results.
Track coverage vis a vis your competitors across key media.
VMS Media Analysis offers a unique combination of state-of-the-art artificial intelligence and human analytical oversight to provide metrics-based insight into how public relations is impacting key goals and objectives. Print, broadcast and Internet clips are imported electronically for your organization or brand and for all competitors, and then scored using the VMS Media Prominence Index™ and other key metrics.
Take advantage of proven metrics to benchmark performance.
Determine the quantity and quality of your media coverage compared to that of your competitors with proven quantitative media metrics, including VMS’ proprietary VMS Media Prominence Index. This new metric, which has been research validated on hundreds of thousands of clips and against client outcomes, defines Media Value by story slant and prominence of client within the article. The result: a quantifiable score by which to you can judge the impact of your coverage.
Get management-ready reports.
Provide your colleagues and management teams with in-depth, actionable reports at a fraction of the cost of traditional analysis. VMS makes it faster, easier and more cost-effective than ever before to provide quantifiable proof of PR performance.
Analysis and reporting options for every need and budget.
In addition to the analysis and reporting services VMS offers, VMS also provides you with easy, cost-efficient, do-it-yourself PR measurement and analysis via our web-based PRtrak solution. With PRTrak, you can create instant reports with audience impressions and media values for all media types. VMS also offers a version of PRtrak with custom reports run and delivered by VMS right into your PRtrak system. Measure your overall media performance with PRtrak Ai, our lightning-quick, advanced linguistics, artificial intelligence service that produces "Share of Discussion" measures for you and your competitors, and correlates them to business outcomes you specify.
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