PR Solutions

VMS’ InSight™ is the industry’s pioneering and leading Web-based platform to plan, manage and evaluate your PR campaigns. With this comprehensive solution, you can quickly and easily create media lists, manage and distribute campaign materials, collect, manage and respond to press inquires, analyze media coverage and quantify the results of your efforts right from your desktop.

InSight is a scalable solution that can be tailored to your exact needs, seamlessly integrating media contacts, content and analysis – and providing you with the actionable intelligence you need, right when you need it.

InSight Coverage: Monitor and access coverage across all media.
InSight brings you the most relevant media content from the most trusted sources, from the most markets and across all media types. Get on-demand access to global coverage across print (newspapers, magazines, newsletters and trade publications), Internet (web sites, newsgroups, blogs, social media and web video), and broadcast (210 U.S. DMAs). With just a click, you can locate, review, share and act upon the information most important to you.

With InSight, you can choose the monitoring service that best fits your needs, delivering you your editorial content in the manner that best fits your media intelligence needs and budget.

• InSight Editors – With human editorial monitoring, you can be sure you’re getting the most accurate results possible – because our expert editorial staff assures it. Once InSight’s artificial intelligence software analyzes a hit, an editor reviews it, ensuring its relevance and categorizing it correctly. InSight is the only web-based platform that offers this level of high-tech, high-touch service.
• RealTime Content – VMS recently introduced the first module of the next generation of InSight, which offers users a real-time content feed and search engine covering all media types,  including television, radio, Internet, Web Print,  social media, blogs and web video. 

Categorize and share your coverage quickly and efficiently.
InSight lets you search, track, quantify, chart and compile news coverage by a number of criteria – and it gives you the ability to share your coverage with colleagues via the InSight platform or email. You can also create online showrooms and distribute Daily News Briefs and quarterly activity reports for clients and team members. And, because InSight’s analysis modules are integrated with Contacts and Newsroom, it is easy to correlate the results of your campaigns to your efforts – and plan follow-up activities and optimize your communications strategy quickly, easily, on the fly. 

Track key KPIs and demonstrate proof of PR performance.
InSight utilizes state-of-the-art artificial intelligence and skilled analysts to codify, quantify and categorize your coverage. This unique high-tech, high-touch approach allows  you to track, analyze and report on the features of media coverage that are more important to you with absolute confidence. Track important brand reputation indicators including article count, impressions, tone, demographics, media values, and your own custom KPIs. Quantify your coverage to correlate efforts to business outcomes – and go beyond your own KPIs to track competitive coverage, issues and visuals…whatever is most relevant to you.

InSight Contacts: Plan and manage your campaigns more easily and effectively.
With InSight Contacts, you gain access to a constantly updated media directory including over 60,000 media outlets, editorial calendars and over 450,000 media contacts. InSight Contacts is available online 24/7 and provides valuable information from all media and markets – so you can create targeted media lists for campaign distribution and follow-up. And, because it is integrated with InSight’s content management and measurement capabilities, InSight Contacts enables far greater productivity and ease-of-use.

InSight Newsroom: Execute your campaigns from one central site.
With InSight Newsroom, you can provide a single source for media, investor and consumer relations to access and download press release copy, media kits, graphics, audio, video and more.  Write blog posts and link to social media sites, provide RSS feeds, enable sharing and bookmarking and generate reports that identify the journalists who access your Newsroom.