PR Solutions

The industry’s most advanced data mining and concept discovery tools, married to the most comprehensive real-time media monitoring platform and content, helping you identify developing trends before they become tomorrow’s headlines!

Keeping current with everything that is being written or said about your brand, your company or your competitors has never been more important. Turning data into actionable business intelligence has never been more challenging.  

With this latest release of InSight, you’ll change forever how you look at your news coverage.

Conduct your own searches and get unlimited results. Build folders and run reports for coverage spanning all traditional and new media types including Television, Radio, Print, Internet, Social Media and Web Video – all in real time! Set up alerts so you can be notified when new coverage, across any media type, breaks.

No more working with multiple vendors to get the content you need! With InSight, it’s all in one place, and it’s at your fingertips – at a price that works with virtually any public relations budget!

To help you mine and manage this vast amount of data, and make sense of it all quickly and easily, we’ve built the latest data mining and content visualization tools into our InSight platform.

We’ve introduced an exciting new capability, unique to VMS, which will help ensure that you can more easily identify emerging trends before they become tomorrow’s news – Conceptual Search! 

Using conceptual search, you can easily uncover consumer sentiment, and quickly focus on key issues you might not have been aware of otherwise. Conceptual search can help you discover what you don’t know.  Conceptual search will help provide you a better understanding about discussion across the media about your product, service, company or competitor -- giving you a greater opportunity to capitalize on the upturn or protect your brands and minimize economic damage.

 
Here’s just a few of the other innovations that only VMS InSight delivers:

• Summary Dashboard: A customer-defined portal that offers an “at a glance” view of all your media coverage, including key metrics and sentiment, helping you quickly identify where you need to focus your PR activities!
  
• Idea Clouds: Key topics and messages taken from your search results are represented by simple phrases helping you better understand the key concepts that can span thousands of articles or clips – increasing your productivity!
• Bubble Charts: The volume of phrases or words in select documents, and their relation to each other, are displayed in a group of circles of various sizes and proximity. This will help you quickly identify important themes, and their similarity to one another!
• Sentiment Bubble Chart: The sentiment bubble chart displays exactly what the bubble chart does with the addition of the sentiment score for that idea determining the color of the bubble with green being highly positive and red highly negative.
• Cluster Charts: Top messages and ideas extracted from your search results are clustered, with the similarity of the message represented by the proximity of the clusters – so you can see the most important stories!
• Vibe Charts: Using in a stacked bar chart format -- the volume of positive, negative and neutral phrases within a document or documents are displayed. This will help users identify hot spots in your coverage and react appropriately.
• Sentiment Charts: This chart maps the sentiment per document scores for a selected article set. This chart maps the idea cloud as a bar chart, and adds sentiment scores to the chart.
• Spectrographs: How coverage of a story changes, and how concepts develop, are presented in a virtual timeline – so you can adjust your media plan in real time!
  
• Heat Maps: Important concepts are drawn from your search, grouped into clusters, with sentiment applied to each. This helps you visualize the relationships between all your coverage and its tone!