Marketing/Advertising Directors

VMS’ state-of-the-art technology and deep industry expertise ensure that you get exactly what you need to drive business performance.

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Marketing/Advertising Directors

You need to make every marketing dollar count – and given a hyper-fragmented media environment, what you don’t know about ad effectiveness for you and your competitors can put you at a profound disadvantage. With VMS, you get the most comprehensive competitive advertising intelligence – creative, across all media and markets, tied to occurrence and spend data – and the analysis and reporting capabilities you need to know better and drive performance.

 

VMS gives Marketing/Advertising Directors:

 

  • The leading web-based solution to monitor and manage competitive advertising intelligence, enhance productivity and increase efficiency – VMS AdSight™
  • Near-real-time access to competitive advertising occurrence and spend data tied to creative – across all key media and markets – via VMS AdSight Max™, an interactive tool to create detailed reports with a wide range of criteria to meet your needs
  • The most complete, extensive library of competitive advertising creative in the world across all media, including international, out-of-home and cinema
  • The industry’s first all-in-one marketing performance management dashboard that provides an integrated, 360° view of advertising, PR and social media performance – VMS Vantage™

 

See how VMS can help you monitor, manage and measure…more.


 

VMS AdSight™»
Monitor and manage competitive ad creative, and spend and occurrence data with the leading sharable, searchable, fully interactive, web-based solution.

VMS AdSight™ Max»
Get ad expenditure data across core media faster than ever before with the industry’s first near real-time interactive media spend reporting tool.

VMS Archived Ads»
The deepest, richest ad creative library in the world – more than 3 million ads across all media types.

VMS VoiceTrak™»
Access the most comprehensive source of current and historical market spending data reported from local media – in all 210 DMAs, across 16 industries.

VMS Vantage™»
Track marketing performance across all media. Correlate marketing activity to outcomes. Measure how PR performance and ad performance impact each other. And much more.

VMS Custom Reports»
Keep tabs on your competitors with detailed reports – occurrence and spending, Share of Voice, media schedules, year-over-year analyses and more – customized to your needs.
InSight™ Demo
Learn more about the industry’s only all-in-one media monitoring and management platform. More»
AdSight™ Demo
Find out more about the industry’s leading web-based competitive ad intelligence platform. More»