• Get the
news monitoring and competitive
advertising intelligence you need integrated across all key media - broadcast, print, radio, Internet and out-of-home. Our media/market coverage and timeliness are incomparable, with the largest databases of news coverage and advertising content in the world.
• Utilize VMS'
Web-based media monitoring and management platforms for the fastest intelligence available. AdSite and InSight give you near real-time, digital access to media intelligence - from big-picture analytics all the way to individual news clips and ads.
• Get actionable data on media impressions, favorability, market/demographic coverage, impression levels, ad value equivalents, share of voice and competitive messaging. Drill down and analyze content with the greatest specificity. VMS media specialists' expertise and attention to detail ensure better analysis by catching and reporting on details that even the best mechanical analysis alone can not detect alone.
And our PRtrak solutions provide unparalleled insight into how your media coverage affects your bottom line.