12 July 2012 | 0 comments
A new patch is available to clients using the VMS Info media intelligence...
29 June 2012 | 5 comments
New Business Outcomes Metric
VMS Info has begun to measure new metrics to better determine how businesses...
Media Monitoring Services
VMS Info media monitoring services includes both news and advertising. With our intelligence, clients are able to stay competitive in the marketplace.
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VMS Info Offers Businesses eCommerce Through Internet TV Technologies
70 million U.S. households now have HDTVs, and a growing number of those television sets have Internet capabilities. With many Americans using services like Roku and Netflix to stream a larger variety of content, many businesses are looking for new, intuitive ways to reach out to this growing audience of Internet-connected TV viewers.
VMS Info, a television marketing company that delivers media intelligence services for mid-to-large businesses, is set to bring eCommerce software solutions to television sets around the United States. The marketing service has significant experience developing high-quality marketing analyses and accurate information about television viewers, and this experience makes a move into direct-through-TV commerce a logical move.
eCommerce software supplier Lead Commerce will assist VMS Info in offering a safe, easy way to sell products through Internet TV services like Google TV and Roku. Lead Commerce specializes in eCommerce software with product management, user management controls and other advanced features that give businesses new ways to attract and hold customers.
TV commerce is an exciting prospect for many businesses. While Americans now spend as much time on the Internet as they spend watching TV, the television commands more attention and works better than other media for selling some types of products. However, TV viewers need a fast way to purchase services and products that they see on their screens.
Viewers who use Roku, Google TV and other technologies might have a more advanced understanding of technology than the average television viewer, but they still need a fast, simple payment system in place to make onscreen purchases. VMS Info and Lead Commerce will provide this type of simple, intuitive system to give medium to large-sized businesses an inventive new way to reach out to their audiences.
Scorch Partnering with VMS Info to Deliver Media Intelligence
What if a public relations or advertising executive could get up-to-the-minute alerts about news or advertising that affects their business and its image? Enter Scorch - SMS Marketing in partnership with VMS Info.
Imagine that an advertising campaign has just launched, and ad execs want news on how the campaign is working. Now suppose that a local television station airs a story about the company's breathtaking new ad. Scorch would send an SMS to advertising staff or public relations staff to alert them that their company had just been mentioned in the news. Advertising staff could capitalize immediately on the story by rolling out e-mails or SMS messages to their internal list of customers.
Or what if the ad receives a negative response from an organized group? VMS Info would send a text message to designated company representatives thanks to its partnership with Scorch - SMS Marketing. PR and advertising staff would know immediately about the issue and could start taking proactive steps to address it.
With our media intelligence and media monitoring services, companies can have the information that they need to proactively manage their brands. With Scorch - SMS Marketing, they receive up-to-the-minute media intelligence information broadcast to their mobile phones. If a campaign is working well for a particular demographic, then VMS Info and Scorch will deliver that information instantly. And if something goes wrong, then PR and advertising execs can intervene sooner rather than later.